Whether you’re sending lead gen emails, event invite emails, survey emails or a newsletter – typical email response rates vary greatly. The details below are based on results from over 5 million emails we have sent in the last couple of years.

If you can get 80% of the results from just 20% of the work then should you really be spending valuable marketing budget on the 80% that doesn’t convert? I've opted to take a more pragmatic, and dare I say ‘realistic’, approach to New Year’s resolution making. This year it’s as simple as the intention to ‘do more with less’...

I love to read. Words fascinate me. If I see or hear a word I don't know I will always, always, discreetly, look it up – and usually whilst trying to nod along enthusiastically as if I've always known it...

What percentage of your current emails are being opened on mobile devices, and what percentage of traffic to your landing pages (or website) is coming from mobile devices? Averages of mobile audience for our different client types below (stats for late 2011 and 2012 campaigns)...

I wonder how many of you are reading this on a mobile device? You may have noticed the Enigma emails look different (yes, the same email) whether viewed on a phone or on a desktop. Here at Enigma we’ve elected for a form of responsive design – our emails are intelligent enough to respond to the screen-size of the device they’re being viewed on...