With Battersea Dogs home announcing the “Uggie effect” has hit them, (Uggie is the lovable clever terrier from “The Artist”) with the home “noticing an unprecedented surge in demand for Jack Russells from people seeking their own canine star.” More people logged onto Battersea’s website to search for Jack Russells in need of a new home when the Baftas took place on Sunday 12th February than any other night of the year so far. Nearly 630 people looked online specifically for their own Uggie lookalike – which is more than double the number who browsed the Battersea website for the same reason on the previous Sunday.

Facebook is interested in one thing above all else. It wants to get to know you better. Facebook has amassed an enormous user base, more than half a billion in size, larger than any other social network. Its focus is now shifting towards encouraging its 800 million user base to share more and more about themselves. But why does Facebook care about you? And does this throw up any opportunities for businesses?