So you’re in marketing, in the 21st century, you’ll most likely have heard people mention HTML5. You may even have heard that it’s set to replace Flash (according to a lot of people). But what does it actually mean to us, as marketers?

Amazon recently released an HTML 5 browser-based version of their Kindle reader. Which in itself might not seem like such a big deal, but it may be early days in the turning of the tide against greedy app store owners...