My six year old daughter, Matilda, runs the house, which I believe has something to do with her ability to make people accede to her bizarre, irrational demands. I try to spend as much time with her as possible; I’d like to find out her technique. But it’s hard weekdays as I tend to leave for work before she wakes up and when I’m back she’s in bed again, clearly exhausted from all the bizarre, irrational demands she has been making throughout the day.

Here's an idea for some Direct Mail that's bound to get you noticed: the new Vidioh! If a picture paints a thousand words, then just think what a moving picture can do. And what better way of enticing potential customers than to go beyond the confines of eye-catching text, colorful graphics and product photos with Vidioh! – quite literally a flat screen video playing inside a piece of direct mail.