What percentage of your current emails are being opened on mobile devices, and what percentage of traffic to your landing pages (or website) is coming from mobile devices? Averages of mobile audience for our different client types below (stats for late 2011 and 2012 campaigns)...

So what is this 'Marketing Automation' then? Essentially it’s good CRM meets email (and in a rare few cases DM, social media or telemarketing). So why is it such a buzz now?

Nowhere is the course of evolution more visible, or crucial to survival, than in the realm of websites. As a marketing agency (and indeed a digital marketing agency) we need to ensure we are constantly bang up-to-date with our website – and hence the recent website redesign.

For those of you interested in SEO, you’ll almost certainly be familiar with the wonderful wealth of insight offered free through Google’s Analytics console. But things have changed recently...

Having been online for just over a month, the new Enigma Marketing website is...