Overview

Promat wanted new advertising concepts for a publication run and having previously used in-house creative resources the company was keen to look at a fresh approach. Enigma delivered a series of concepts for them that delivered against the brief and rolled out a campaign based around our "Built In..." idea.

We interviewed the product manager to supplement the designs with some punchy copy and in a tough construction industry, where marketing can often be perceived as superfluous, the adverts have been well received by partners and customers alike.