Overview

CA ARCserve was launching the latest versions of their 'More than Backup' family of products and wanted a way to communicate what represented an exciting enhancement of the company's offering.

It was decided to communicate this new family though an EMEA wide roadshow. Using light and movement to give the show a visual identity that embodied the products' strap-line of being "More than Backup", we encouraged the audience to “Go Further”- and consider how else the software could help in being a business enabler.

In an age where attracting attendees can often be difficult, the event was actually oversubscribed - and enabled CA to communicate the new product offering in a direct and lasting way.

Testimonial

"I love working with Enigma! They are a hard working bunch and work to the tightest of deadlines with impressive results. They have ‘pulled it out of the bag’ for me on a number of occasions when deadlines have seemed impossible. Their ideas and concepts are always superb to the point that it makes it difficult to decide which one to choose. They have a top notch design team and an account team that is second to none. They stay on top of technical advancements in the market place and they are one of the few agencies I have worked with that truly understand the channel. They manage my marketing projects end to end and in general make my life much easier. I consider Enigma to be part of my extended marketing team and I look forward to maintaining a truly positive and productive relationship with them. Keep it up chaps!"

Clare Hughes, Director, Channel Marketing EMEA