Overview

Sagemcom commissioned us to produce point of sale toppers, to promote their set-top-boxes in high street stores throughout the UK.  These needed to be visually high impact, and to clearly highlight the key features of the set-top-boxes (hard-drive recording and ease of playback).  The creative focussed on using words that ended in ‘able’ to clearly promote the various benefits. 

Imagery was selected to have high impact and relevance to television.  We chose to use a frog, a shark, a police car and a tennis ball - representing wildlife, news and sports programmes respectively.  The toppers are still in use throughout stores across the UK, with 2 versions for each product.