Overview

Trend Micro felt that the advertising for Worry-Free Business Security, a product that targets small businesses, needed a refresh to focus on the UK, German and French markets, and they needed a concept that would work in print and online for both channel and end user audiences.

After a thorough location search, photo shoot and meticulous retouching back in the studio, we produced a visually striking image conveying a positive message against the backdrop of dangerous web threats.  The image was re-purposed and used for numerous marketing initiatives across different regions and projects around the world.