Overview

Buying a new laptop for business from Dell means you’ll receive a copy of Trend Micro’s Internet Security already installed. Trend Micro wanted to ensure the most was made of this business audience through regular, valuable communication.

To achieve this, we created a newsletter to keep Dell customers informed of relevant technical and security news and articles.

We worked with Trend to resource and write engaging and relevant technical articles to promote throughout the course of these emails.

The emails were then loaded into Silverpop for dispatch to Dell customers. Response to these has been very good – above what we would normally expect for this audience.