Overview

VeriSign and Enigma had been working together for over a year and decided to review the regular email communications going out for lead generation activity.

With the exponential rise of smartphone use, we wanted to create an email template that was optimised to appear on mobile devices, without detracting from the experience of those viewing the communications on a desktop. Rather than link to a plain text or simplified HTML version for mobile users, we utilised CSS style sheets to serve up the same email for mobile and desktop devices…but render it in different ways.

The result was an email that on a mobile kept images and text at an optimum size with large CTA buttons that didn't require any cumbersome pincher finger movements to access and act upon the main messages of the communication. This was achieved without sacrificing a more expansive design for desktops and the same principles were applied to the main CTA landing page where a more mobile friendly version was served up for those on such devices.

Although not A/B tested against a more standard email template, the results from the campaign were excellent and outperformed similar activity earlier in the year. The process never stops though and Enigma are continuing to create variations of the template that match VeriSign's varied campaign needs and learn from the results on an ongoing basis.