Overview

To support aggressive growth plans, World Design and Trade - the parent company behind the three well-known fashion brands Firetrap, Sonneti and Full Circle – decided to raise its corporate profile and thereby attract new partners and customers in the international markets.

After a three way pitch, Enigma was hired to produce a new corporate brochure that reflected WDT's independent design flair and innovative approach as well as the quality and character of the international corporate brand. Following an extensive evaluation of the brand values and areas of corporate synergy, Enigma produced a 'photo album' style brochure that encapsulated the corporate image and messaging and which also reflected the company's leading-edge design capabilities through its innovative use of Polaroid style photography.

The end result was extensive international publicity for a great looking brochure - one of only two brochures to be Highly Commended in the 'Brochure of the Year' category in the prestigious 'Printing World Awards'.